Stephen Curry ended his sneaker free agency on Monday, announcing a deal to take the Curry Brand to China’s Li-Ning.
The Golden State Warriors star wore Under Armour shoes for 13 years before the sides split in November.
According to ESPN, Curry agreed to a 10-year deal with Li-Ning. The report indicated that he was impressed with the company’s shoes made for teammate Jimmy Butler III and Hall of Famer Dwyane Wade.
Li-Ning will look to open Curry Brand stores in both the U.S. and China, per ESPN.
The company was founded by Li Ning, a 63-year-old former gymnast who won three gold medals for China at the 1984 Los Angeles Olympics.
Curry said of the partnership, “It starts with Mr. Li Ning himself, an athlete founder who’s built one of the world’s most premium sportswear brands over the past 35 years. Together, we will continue the Curry Brand mission with stories, platforms and products that will inspire the next generation around the globe and change the game for good.”
